Is Google Really Getting Smarter?

With all of the recent news centered around Google updating its search result capabilities, is the Knowledge Graph really the answer to make search better for everyone? Apparently it’s been two years in the making. Basically, the Knowledge Graph consists of 500 million people, places and things that are supplemented by more than 3.5 billion facts about those objects and how those objects relate to each other so that Google can tell if you’re in need of a Mac or McIntosh (pretty smart, huh?). The right side of the search engine page will be taken over with the new Google Knowledge Graph.

“This is a critical first step towards building the next generation of search, which taps into the collective intelligence of the Web and understands the world a bit more like people do,” Amit Singhal, VP of Google.

Introducing the Knowledge Graph

Does this mean that Google’s search really just got better? Supposedly with Google’s intro of Knowledge Graph keyword results will be pushed aside. What about spam results will they still show? And what about all the sponsored advertising that appears in results, where does all that go now? Sounds to me like they want to you conduct more searches and confuse you more.

So here is what it boils down to… Google is still looking for users to sign in so that it may collect more information about you, your search preferences and habits, etc. Where is privacy these days?

Finally, a major change to search has come along. Something we have been saying for a while, but I think it still leads room for improvement to the way search is conducted and there is still an element of interactivity with a search that is missing. In my opinion, that is where Gooey Search comes in.

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